Clinical Liaisons

UBC provides clinical liaisons to deliver product and disease-specific support for targeted physicians, patients, and third-party payers. Clinical liaisons strive to enhance product knowledge and instill confidence among health care professionals and patients. Our clinical liaison programs are designed to build product awareness, facilitate appropriate access, provide REMS education, and drive adherence. UBC’s clinical liaison team performed over 40,000 interactions in 2010.

Program features and benefits:

  • Increased support for patient compliance and persistency by providing a positive “first-touch” experience
  • Professional representation of the manufacturer, the product, and the message
  • Clinical and technical education combined with sales in one seamless package
  • Focus on traditional targets (hospital, physicians, home infusion)
  • Education and enrollment of prescribers, infusion centers and pharmacies for REMS with Elements to Assure Safe Use
  • Enhanced knowledge and acceptance of the product
  • Clinician-to-clinician education
  • Cost-effective way to extend sales reach
  • Increased prescriber participation
  • Maintenance of competitive position in marketplace

UBC clinical liaisons collaborate with sales professionals to identify patient populations and health care professionals who require education in accordance with manufacturer and regulatory guidelines. Clinical liaisons schedule and conduct educational sessions for patients, office staff, nurses, physicians, pharmacists, and case managers.

Thought Leaders