Senior Vice President, Science Policy
bryan.luce@unitedbiosource.com
Dr. Luce founded MEDTAP® International (merged with UBC in 2004), serving as its Chairman, President and CEO until 2002. Previously, he held positions as Director of Battelle’s Centers for Public Health Research and Evaluation, Director of the Office of Research and Demonstrations, Centers for Medicare and Medicaid Services and Senior Analyst, Office of Technology Assessment (OTA) of the United States Congress.
He is also a consultant to numerous government agencies as well as pharmaceutical and device firms worldwide, chairs or serves on socioeconomic and public health policy advisory boards for several leading pharmaceutical companies, and recently was a member of the Medicare Evidence Development & Coverage Advisory Committee (MedCAC).
Dr. Luce holds academic appointments as Senior Scholar with the Department of Health Policy, Jefferson Medical College and Adjunct Senior Fellow of the Leonard Davis Institute, University of Pennsylvania. Author of more than eighty scientific publications, including three textbooks on technology assessment, health policy, and cost-effectiveness analysis, he is on the editorial boards of several leading health journals.
A past president of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), he founded and chairs the Bayesian Initiative in Health Economics and Outcomes Research.
Dr. Luce’s undergraduate and masters training were at the Universities of Vermont and Massachusetts at Amherst. He received his Doctorate from the School of Public Health at the University of California at Los Angeles (UCLA).